Fandom is the Business Model.

Product & Content Executive | Digital Games, Entertainment & Pro Sports.

I build the product ecosystems and content strategies that turn passive audiences into engaged, monetized communities. From the NHL to Disney, and WWE to EA SPORTS, I specialize in scaling IPs and managing P&Ls to drive large-scale revenue generation.

View Case Studies

Select Experience:

The Work (Case Studies)

  • Monetization & Ecosystems (EA)

    Designed high-yield product features generating $10M+ in incremental revenue and architected multi-year, fan-driven commercial strategies for global IPs across the EA & EA SPORTS portfolios. Group leader owning the multimillion-dollar P&L for an MTX features team and an Esports team.

  • Global Scale & Operations (Super Evil Megacorp)

    Built and scaled all player-facing verticals (Community, Editorial, Comms, CE) for the entire studio and flagship IP. Architected the world’s #1 mobile esport ecosystem, achieving 150K concurrent viewers and 15M views for a single World Championship broadcast.

  • IP Innovation & Strategy (Disney / EA)

    Set Disney’s Next-Generation Storytelling strategy to connect physical theme parks with digital platforms for major IPs including Marvel, Star Wars, Pixar, and ESPN. Created & EP’d EA’s award-winning reality competition series, licensing the rights to Turner networks and Buzzfeed.

‘Talent First’ Philosophy

Technology changes. Platforms shift. But the need for exceptional leadership is constant. While I am proud of the digital ecosystems I have built and the revenue I have generated, my primary product as a leader is my team.

I have recruited and managed diverse, high-performance teams globally. Many of my former direct reports are now key decision-makers at companies like EA, Riot Games, Netflix, and Blizzard Entertainment. My operational strategy is clear: Define the creative & commercial vision, remove institutional obstacles, and open doors wide enough for world-class talent to bust through and build careers.

Contact

Currently exploring full-time executive leadership opportunities in the New York Metro Area or remote.

Winner: Webby Award, Tempest Award & seven Telly Awards.